Continental Studio
Reputation, crisis and issues
Preparation before it happens and speed while it does. Retained, because the day you need it is not the day to start.
- Issue monitoring and early warning
- Crisis playbooks, holding statements and approval chains
- Rapid response, including out of hours
- Spokesperson training and message discipline
- Recovery planning and reputation rebuild
Our Approach
Clear brief. Written plan. Real work. Honest numbers.
Brief
What needs to change, for whom, and by when. We are direct about what communications can and cannot move.
Plan
A written plan with the audience, the channels, the schedule and the price on it before anything is made.
Make
Production and placement, run by the people who will actually do the work, with one point of contact throughout.
Measure
Reported against what the brief asked for, not against whichever number happened to look best.
Work is taken on as a project, a campaign or a retainer. Crisis and press office work is normally retained; content and launches are normally project-priced. Every engagement is quoted in writing before it starts.