Continental Studio
Branded content and sponsored series
Content made by the studio and published under a sponsored label, reaching the audiences the mastheads have already built.
- Sponsored articles, interviews and multi-part series
- Photography, art direction and video produced to masthead standard
- Audience targeting across all three titles
- Newsletter, social and search distribution
- Reporting on reach, attention and completion
Our Approach
Clear brief. Written plan. Real work. Honest numbers.
Brief
What needs to change, for whom, and by when. We are direct about what communications can and cannot move.
Plan
A written plan with the audience, the channels, the schedule and the price on it before anything is made.
Make
Production and placement, run by the people who will actually do the work, with one point of contact throughout.
Measure
Reported against what the brief asked for, not against whichever number happened to look best.
Work is taken on as a project, a campaign or a retainer. Crisis and press office work is normally retained; content and launches are normally project-priced. Every engagement is quoted in writing before it starts.